Celebrating milestones is not just about the company (e.g., reaching a certain number of customers, anniversary, revenue targets, and investments) — it's more about the customer's relationships with the company.
Here are some examples:
- Celebrate with customers when they reach a certain product usage level
- Acknowledge customers' loyalty and delight them when they perform a certain number of transactions
- Send a summary of customers' activities and celebrate small wins
- Surprise customers on special occasions in customer's life (e.g., birthday, anniversary)