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Celebrate milestones

Celebrating milestones is not just about the company (e.g., reaching a certain number of customers, anniversary, revenue targets, and investments) — it's more about the customer's relationships with the company.

Here are some examples:

  • Celebrate with customers when they reach a certain product usage level
  • Acknowledge customers' loyalty and delight them when they perform a certain number of transactions
  • Send a summary of customers' activities and celebrate small wins
  • Surprise customers on special occasions in customer's life (e.g., birthday, anniversary)