As a company, when you put the effort to maintain and strengthen relationships, your clients trust your brand. And your desire to delight customers by going above and beyond certainly gets appreciated.
In this context, swags go a long way in putting a smile on faces. This is the most compelling reason to distribute swags. Also, consider the fact that when someone keeps using your gift, they tend to remember you.
A space in customer's heart and mind is something every brand strives achieve.