Creating practical guides on the industry and product usage best practices is one of the effective ways to deliver value. This allows you to engage with customers, help people in your target audience, and set them up for success.
The key here is to understand the customer needs, pain points, and solve them with relevant content assets. The relevance of your content for engaging customers is closely aligned with the life cycle stage of the customers.
Given below are some of common content formats:
- Case studies
- White papers
- Data sheets