Elevate customer status

Leaderboard systems and badges are some of the most common techniques to elevate customer status. This approach has been used by both older and modern online communities. Leaderboards surface the members with maximum contribution and make it aspirational for other members.

In other areas, the example of badges being offered by companies is software review platforms such as Capterra and G2 Crowd. These platforms offer badges to companies based on various ratings they receive from customers on a quarterly or yearly basis.