Giveaways campaigns and contests are powerful techniques to engage with users, customers, and fans. Executing giveaways on social media sites is one of the easiest and fastest ways to get started.
Traditionally these campaigns have built-in gamification components. For example, certain campaigns decide winners based on the number of likes or retweets.
Apart from running giveaways solely on social networks, brands can deploy a hybrid approach. In this case, the campaign would be hosted on the app or site and there would be a social engagement component.