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Create a super user program

One of the key sets of members for any company is the super users β€” they are the users who are experts in their domain and often showcase their expertise by helping others and sharing first-hand experiences. They are also more vocal than other users and remain up-to-date on the roadmap of the product.

Leveraging their productivity, knowledge, energy, and network to promote the company as well as inspire other users can be an effective strategy. These are the users who would emerge as product advocates and evangelists.

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