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Surprise and delight customers

Surprise and delight your customers by offering unanticipated rewards. This strategy rejuvenates and fuels a deeper relationship with your brand. Here are some of the commonly used tactics to surprise customers and deliver delightful experience:

  • Random acts of kindness (e.g., additional usage at the same pricing)
  • An experience that a customer would cherish for life (e.g., access to a lesson, a skill certification, an exclusive event)
  • Going beyond what's required in usual customer support experience
  • Personalized gifts and complementary freebies based on customer's purchase history

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