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Create webinars and podcasts

Webinars are great for engaging with customers and audiences in a more personal way. Always the goal is about helping customers and solving their problems. Here are some of the content themes that work well for webinars:

  • Deep-dive discussions on a highly specific topic
  • Practical guides on solving a key problem
  • Discussions with influencers
  • A panel discussion on new industry trends

Tools

Podcasts give unique power to brands to reach customers when traditional media can't reach them. For example, when people are on a long drive, commuting to work, or simply cooking, favorite podcasts are turned on.

According to a report by BBC, Brand mentions in the podcast delivers on average 16% higher engagement and 12% higher memory encoding than the surrounding content.

Tools