Webinars are great for engaging with customers and audiences in a more personal way. Always the goal is about helping customers and solving their problems. Here are some of the content themes that work well for webinars:
- Deep-dive discussions on a highly specific topic
- Practical guides on solving a key problem
- Discussions with influencers
- A panel discussion on new industry trends
Podcasts give unique power to brands to reach customers when traditional media can't reach them. For example, when people are on a long drive, commuting to work, or simply cooking, favorite podcasts are turned on.
According to a report by BBC, Brand mentions in the podcast delivers on average 16% higher engagement and 12% higher memory encoding than the surrounding content.